Shape Talent worked with a European client with global expansion plans; they were just at the starting blocks when it came to EDI and were feeling pressure from investors, customers, end consumers and employees around the need for greater focus, particularly around gender. This was also contributing to their difficulty attracting talent. Our approach involved a workshop with a cross-functional group to understand the pressure points on the business, a landscape review of competitors, customers and suppliers to bring some outside-in thinking, and a facilitated discussion with their executive leadership team, resulting in an honest assessment of the situation and a commitment to develop a focused plan. Next, we ran focus groups to bring to life the employee experience, and collectively this enabled us to build concrete recommendations for next steps. We are now working with this client to implement these recommendations.